Project

Croyants en Jésus-Christ (which translates to "Believers in Jesus Christ") is an online religious community run by volunteers for the Church of Jesus-Christ of Latter Days Saints. Based in France and Switzerland, it aims to bring together people of similar faith through edifying posts, real-life testimonies and music.

Objective

Create a brand identity. Develop a comprehensive style guide and design principles that can be easily used by non-graphic designers with little to no design experience. The goal was to create a sustainable system that would remain effective even as volunteer staff changes frequently.

Challenge

Given that Tahitian culture is predominantly oral and Tahiti is a remote island, gathering content required extensive research and interviews with people from that generation.

Deliverable

• Trademark

• Style guide